As I began to discuss earlier this week, the coverage of Yao and Yi allows us to examine not just international basketball, but nuances in contemporary Chinese culture. We must view Yao and Yi not necessarily as agents of change, but as representative of shifts in Chinese culture. The following i
s an analysis of this week's coverage of the Yao-Yi match-up from the online English edition of the People's Daily, the Chinese Communist Party's authoritative newspaper (PD.) [The articles were originally published in the China Daily and reprinted for the People's Daily online edition.]
The cultural shift that the PD describes (and sanctions as acceptable for the state) pits "traditional" Chinese values against a younger "vanguard" generation.
Leading the Houston
Rockets is Yao, a man born to one of the most traditio
nal sports
families in Shanghai. He received strict and systematic basketball
training over the years without ever getting to see an NBA game on TV
or wear name-brand basketball sho
es.
At the other end, Yi: a
post-1985 generation from Shenzhen, China's vanguard city in reform and
opening-up. The youngster idolizes Michael Jordan and spent most of his
childhood playing street basketball until he was noticed by a pro coach
in a three-on-three street-ball national tournament. -- People's Daily, Nov 9 2007
While the clash is depicted as an internal battle, the allusion to Michael Jordan suggests
that the PD understands Yi's generation as having adopted and learned this new style from the United States. Nonetheless, the relationship is not a simply between imperialist/impersonalized but one between Chinese generations. Western culture is not being imposed on the Chinese people, but being offered as an alternative model which China can emulate (or not.)
In fact, the PD does not present this culture clash as one emanating from the state.
Amid all the excitement, the game will be
- as fans have called it - a clash of Chinese cultures; tradition
verses trend; modesty against flamboyance.
The PD emphasizes
that "fans have called it" a culture clash, suggesting that the impetus
for and battle over change comes from the population itself. This
characterization does not necessarily conflict with the general
understanding of China's "modernization" efforts. Since Deng Xiaoping's
regime in 1978 (lasting until the early 1990's,) the Chinese government
has emphasized a loosening of state control over Chinese society.
Specifically, the government began to mix nationalized industry with
economic independence and individual ownership.
Nonetheless, the state
has made sure to maintain control over the pace of change as leaders
attempt to avoid political upheaval (such as the "Tienanmen Square Massacre" of 1989) or economic collapse (such as Russian hyperinflation in the early 1990's under Boris Yeltsin's
watch.) Not unlike the United States, the Chinese government has made
sure to slow down economic growth in order to avoid a "bursting
bubble." The state continues to control the media.
As the New York Times reported on the pet food scandal this summer,
As of late Friday, however, the report of the nationwide inspections
was being carried only in the English-language versions of Xinhua, as
well as the English-language versions of other state-controlled
newspapers, like People's Daily and China Daily. -- New York Times, May 5 2007
Thus, the Chinese state sanctions certain developments in the media (e.g., the Yao's traditionalism vs. Yi's generation), while censoring others (e.g., China's contamination scandal.)
We must appreciate that access to information in China is not only a matter of how much or
little reporting the state allows the population to read. We must appeciate that there remains an asymmetrical relationship of
intellectual capitol between China and the United States. For example,
the PD reports,
The game [between
Houston and Milwaukee] attracts world attention and 250 million Chinese
audience, according to estimated statistics of NBA.com. -- People's Daily, Nov 10 2007
Likewise,
According to Milwaukee Journal Sentinel,
more than 100 million Chinese fans are expected to watch the game via a
national telecast on CCTV or regional telecasts on networks in Shanghai
and Guangdong province, to be aired live on Saturday morning in China. -- People's Daily, Nov 9 2007
What
is fascinating about these quotes is that there is no mention of
Chinese estimates of viewership, and indeed these statistics do not
seem to exist. The newspaper relies on American statistics for number of Chinese viewers. Imagine if a Chinese soap-opera were imported to the United States. Would the USA Today rely on Chinese statistics to quantify American viewership? Certainly not. Lack of information in China is not merely a matter of lack of freedom, but also a product of an underdeveloped media/academic/technological infrastructure for quantification.
The cultural shift in China goes beyond matters of capitalism and consumption. The PD suggests fundamental changes in attitudes concerning public vs private and acceptable emotional displays. As the PD writes of "Yao-Yi: 1,"
This
is like the Super Bowl - in China...the
excitement in China will be as palpable as that peculiar American
quasi-holiday when virtually the whole nation stands glued to their
television sets, amid parties and wild celebrations.
In a
similar fashion, fan clubs of both Yi and Yao will host game parties
around the country. The early-season showdown could change Chinese people's traditional definitions of watching a ball game, as they flock
to bars and playgrounds with beers and basketballs in their hands.
"We always stay at home and watch the
game, but A-lian (Yi's nickname in China) and Big Yao gave us a passion
we want to share, so we will go out and enjoy the game together for the
first time."
Compared with sports-crazed Western fans, who
routinely go out to bars and restaurants for major sporting events,
Chinese fans tend to be more introverted and are somehow not as willing
to share their feelings. -- People's Daily, Nov 9 2007
As 16-year-old Yi-thusiast, Shen Ye, told the PD:
"I am not shy to say this is a big step
for me...Stepping out of my
private space and into the crowd is an exciting move for me. I don't
know how it feels to watch my idol with 100 guys like me, but I am sure
it would be more interesting than watching my small television on the
sofa. -- People's Daily, Nov 9 2007
The growth in "game parties" suggests the emergence of a new model for personal interactions: one that blurs the lines between family and friends and offers new opportunities for intimacy.
It should be noted that the shift in Chinese culture is not simply a product of
engagement with the United States. The PD reports that immigrant groups have also exposed the Chinese population
to public fan-dom. Like superbowl parties, China has also seen:
Parties like the ones at The Den earlier this year, where Australian
and Indian fans battled
it out during the Cricket World Cup. -- People's Daily, Nov 9 2007
The PD notes that the Cricket-watching is a "sports
gala that very few Chinese even know about." Nonetheless, the acknowledgment of a heterogeneity in China is a big step. It suggests that cultural changes come not only from engagement with foreign media and imported commodities, but also from Australian and Indian immigrant groups in China.
Finally, the PD depicts not only cultural shifts but changes in China's geo-political future. The rise of Yao and Yi is described as part of a multi-national challenge to American hegemony. As the PD writes,
So for both teams [the game between Houston and Milwaukee] was just one game
in 82, to the rest of the world, it shows basketball is once again a
universal language, one in which we can all understand. -- People's Daily, Nov 11 2007
In
other words, the Association has ceased to be an American game.
The world has adopted basketball as an international sport.
Yet note the comparison the PD makes in the lead of its articl
e,
At the Toyota Center in Houston, Texax [sic],
basketball history was made on the
same scale as when Russian Alexander
Belov hit the game winner as time expired in the 1972 Olympics Games,
causing the Americans their first Olympic defeat ever in men's
basketball internationally. -- People's Daily, Nov 11 2007
This analogy compares the Houston-Milwaukee/Yao-Yi matchup to the
Soviet victory over the US in 1972. In other words the newspaper
compares the state of China today with the Soviet superpower
relationship to the United States in the midst of the Cold War. In the
two quotes we can see rival images of the rise of China. In the first
the PD depicts China as part of the larger international community that
collectively challenges the United States' hegemony by creating a
multipolar world. Yet in the second quote, China is depicted as a
potential superpower rival that could create a newly bipolar world.
We, thereby, see competing images of China's potential position in the
global balance-of-power.
Two more notes.
- A baffling statistic: "Millions of Chinese watch NBA games, and 30% of the traffic to NBA.com comes from China." (People's Daily, Nov 9 2007)
"The team players who are training under
the instructions of national coach Ghassan Sarkis are expecting the
arrival of American players to be tested in Damascus match-ups before
officially signing up with Champville club, said the report." -- People's Daily, Nov 10 2007
Certainly the Chinese Communist Party seems hyper-aware of the United State's relationship with Middle Eastern nations.
